Private Label Lenses
Retailer-branded lenses (same lens, different packaging)
Store-brand and private-label lenses mapped to their specifications so you can compare them with branded equivalents on the parameters that matter.
| Private Label Name | Manufacturer / Equivalent | Type | Replacement |
|---|---|---|---|
| Kirkland Premium Daily Disposable | CooperVision MyDay | Daily | 1 Day |
| 1-Day Premium (LensCrafters) | CooperVision MyDay | Daily | 1 Day |
| Walmart eureka! (Biotrue ONEday) | Bausch + Lomb Biotrue ONEday | Daily | 1 Day |
| Walmart eureka! Monthly | Bausch + Lomb Ultra | Monthly | 1 WK EW / 1 MO DW |
Understanding private-label & store-brand lenses
Private-label (store-brand) contact lenses are sold under a retailer's own name but are frequently manufactured by one of the major lens makers, sometimes as a rebrand of an existing product. For practitioners and patients, the practical questions are: which product is this equivalent to, and what are its actual parameters and oxygen performance?
The table above maps common private-label names to their specifications so you can compare them directly with branded equivalents on material, Dk, base curve and replacement schedule.
Is a private-label lens the same as the branded version?
Often it is the same or a very similar lens, but not always; confirm the exact material and parameters rather than assuming. The specifications, not the name, determine clinical suitability.
How do I compare a store brand to a known lens?
Compare the underlying parameters: material, Dk/t, base curve, diameter and replacement schedule. See How to read a contact lens specification.
Equivalences and availability change over time; always verify against current manufacturer documentation. See our disclaimer.